About this Event

In the age of relentless competition among Retailers and shopper empowerment, just having attractive offers at competitive prices isn’t enough for business sustainable development. Moreover, offering high quality products to a diversified customer base is a very demanding process that requires

• Organisation and structure (a focused team with clearly defined responsibility, authority and accountability for Buying)

• People (the right people in the right positions that have the necessary Category Management skills, empowered and motivated by accountability)

• Processes (structured processes on Category Management)

• Technology(reports and analysis for Top Management, solutions that support assortment optimization, promotions etc., marketing tools that explain customer’s behavior)

The very nature of the shift of power to the consumer and the associated economics, demand a Category Management approach that focuses