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Google Digital Marketing 2020 Workshop


9:00 am - 2:00 pm


The Marlowe Theatre
The Friars




South East

Event Website/Booking Link

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Google Digital Garage Schedule:

09:00 – 10:00 Refreshments and networking

10:00 – 11:00 Get started with Analytics

Discover how insights based marketing can help your business grow.

What you will learn: For small business owners and aspiring social media marketers who want to understand the role of web analytics and what ‘data driven’ decision making means for a business. We help you understand the insights available from different platforms, how to interpret them and how you can use this knowledge to grow your business.

11:00 – 12:00 Get Your Business Visible on Google


What you will learn: For anyone who wants to get their business more visible online. We cover creating a listing for your business on Google Maps and provide training in how to monitor and maintain your website’s presence on Google My Business. You’ll learn how to use the Google My Business platform to manage your business presence on Google.

12:00 – 12:30 Q&A and short break

12:30 – 13.30 Writing for Social Media 

Learn to create compelling content and develop a tone of voice that’s right for your business.

What you will learn: For small business owners and aspiring social media marketers who want advice on how to develop a tone of voice that suits their business on social media. We’ll cover writing techniques for when space is limited online, and how to respond to customer comments and complaints on social media.

14:00 Trainer Departs

This is a free course and places will be offered on a first come, first served basis, so book today to avoid disappointment.


For further information, please contact Vicki Crwys-Williams, event organiser at Canterbury City Council at


With thanks to Marlowe Theatre for hosting this event.

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