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Behaviour Change for Net Zero


9:00 am - 1:00 pm


Canterbury Innovation Centre
University Road



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Led by Professor Robbie Sutton, Dr Tim Hopthrow and Dr Hannah Swift from the Division of Human and Social Sciences

Adapting and changing people’s behaviour to be more environmentally friendly can play a crucial role in reducing carbon emissions and achieving net zero targets. Behaviour change interventions can be both time and cost effective. This workshop will introduce you to key theories in psychology and behavioural sciences that inform a ‘framework’ that can be easily used to create and develop effective behaviour change interventions. It will provide case study examples of interventions, including some we have developed and tested to reduce energy consumption, and improve air quality (by reducing engine idling). Importantly, the workshop will also cover some of the psychological barriers to carbon reduction that persist.

As this project is funded by the UK Community Renewal Fund, the workshops are free and open to all businesses, with opportunities for qualifying businesses to receive up to £5k to access University expertise to achieve their net zero goals.

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