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Customer profiling: Customers and competitors
Date/Time
05/08/2025
2:00 pm - 3:00 pm
Price
Free
Event Website/Booking Link
Start Your Business Series – Customer profiling: Customers and competitors
This virtual series will equip you with the essential tools and knowledge to kick-start your entrepreneurial journey.
Learn how to conduct market research to start your business on the right foot!
What you’ll learn
- how to use a SWOT analysis
- creating a Unique Selling Point (USP)
- identifying your core target customer
In this session we will be exploring basic market research techniques to help you better gauge your customer profile(s). We’ll also be giving some thought to the trading environment.
Speakers
Chris Stevens
Head of Business Support, Swindon and Wiltshire Business and Growth Unit
Chris has over 6 years’ experience in mobilising and delivering business support programmes and projects to bring about regional economic development.
Darren Brindley
Business Navigator, Swindon and Wiltshire Growth Hub
Darren has over 20 years experience of working with businesses of all sizes around the world, supporting their development, growth and skills progression.
To join, log in or register for your free UK Export Academy account: UK Export Academy
For information on all six sessions: Start Your Business Strong – UK Export Academy – business.gov.uk