The Micro Business Course – starting 4th March 2020

10 hours of training for new businesses

• Work in a small collaborative group
• Build up confidence quickly
• Learn proven methodology
• Work with experienced business practitioners

This workshop is quite intensive and delivered over three half days, with research and planning undertaken at home. It will drive the participant to consider in depth exactly what it is they are selling and define the product. It will then set out to design, or profile the customer that makes the best fit with each product definition.
Once this work has been undertaken, we analyse those customers and “backcast” the journey to them. This will mostly generate a number of options and the final task at this stage is to determine which would give the quick win and which will give the most profitable one.
From these steps, the participant will be able to create their personal Business SatNav™, establishing the journey options to optimum customers.

Course Content

• Product definition
• Customer profiling
• Perception management
• Accessing the market place
• Marketing options
• Online and offline design
• Words and the pitch
• Business operations
• The Business SatNav™

To apply please complete the application form.

Delivered by experienced business practitioners from The National Centre for Micro Business 

Fully funded by West Kent Partnership – Free for Tonbridge & Malling, Tunbridge Wells & Sevenoak